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Google’s December 2022 Link Spam Update: What You Need to Know

December 29, 2022

After Google’s December 2022 Link Spam Update: What You Need to Know in 2023

Google’s December 2022 link spam update  is a major change to how the company fights web spam. This could have a significant impact on your website, especially if you rely on backlinks to improve your search engine ranking. The December 2022 link spam update uses SpamBrain AI to detect and penalize sites that are buying links or using them for the purpose of passing outbound links. This update is part of Google's effort to combat link spam and other forms of manipulation that are used to game the system. Sites that are affected by this update may experience a decrease in rankings as the unnatural links are removed. Additionally, Google has strict guidelines against obtaining links primarily to boost search rankings, and sites must also qualify links passed to other websites. If a site fails to follow these guidelines, they could be penalized by the update. Here’s what you need to know about the update and how it could affect your website.

Google's December 2022 link spam update is designed to penalize sites that engage in link spamming practices

Google's December 2022 link spam update  is set to shake up the world of link building. The SpamBrain AI algorithm that Google has been developing is designed to identify and penalize sites that use link spamming practices such as buying links or engaging in link building tactics in order to boost their search rankings. On top of this, it will qualify legitimate backlinks by analyzing the relevance, quality and trustworthiness of each page linked to a website. The goal is for websites to earned their high authority links through smart, white hat link building services, making them more reliable to users and ultimately more profitable for businesses. Link building experts are already embracing the challenge and are researching the best strategies and tools they can use to increase their search rankings without falling foul of the much needed Link Spam Update.

Link spamming is the act of creating links to a site in an attempt to artificially inflate its PageRank

Link spamming is an unethical method to boost search rankings of a website and artificially inflate its PageRank. Following the google link spam update, this illegal act has become increasingly harder to get away with. Now, with Google's SpamBrain AI, any form of automated link building attempts can be spotted from miles away and are likely to have serious repercussions. If someone is found to be buying links for SEO or using high authority links as part of a link building strategy, they risk being flagged by the google algorithm and penalised. The best way to increase search ranking is to use white hat link building  tactics such as qualified backlinks or engaging with established link building services or experts who are well versed in the latest tools and strategies that qualify as good link building practices. Anyone looking to launch a successful campaign should consider partnering with a reputable link building agency or enlisting the services of experienced SEO professionals with expertise in developing effective link building procedures.

This update will target sites that have a large number of low-quality or artificial links pointing to them

Google has recently announced their new link spam update, designed to target any sites which appear to have a large number of low-quality or artificial backlinks pointing to them. This could prove particularly problematic for companies who have resorted to buying links in the past, as a way of boosting their search rankings. Thanks to new powerful Artificial Intelligence algorithms like SpamBrain AI , it will become increasingly difficult for businesses to qualify where and how they get their incoming links from - needing highly experienced 'white hat' link building services with the best link building strategies and tools available. Whether you're looking for an expert agency who can help with your link-building campaign or thinking of using helpful tools that are best suited for this task, getting the right help should always be at the top of your mind.

If your site has been engaging in link spamming, you could see a significant drop in your search engine rankings

If your site has been engaging in link spamming and the Google Link Spam Update is impacting your search engine rankings, you should take action immediately. Buying links for SEO or any other deceptive tactics to increase search ranking will no longer be effective, as the new AI algorithms are smarter than ever before. With the latest update, SpamBrain AI evaluates backlinks automatically, and can help determine if a link added is legitimate. Instead of buying links for SEO, it's now important to focus on white hat link building practices such as high-authority links from qualified sources that add real authority and value to your website. An experienced team of experts can provide link building services when done correctly, so consider partnering with a top-notch link building agency or leveraging the best link building tools available to build backlinks for your site. Rather than trying to boost search rankings overnight with shady tactics, explore reputable strategies including revisiting existing content and identifying high-quality or relevant link opportunities that benefit user experience and encourage organic growth.

To avoid being penalized by this update, make sure all the links pointing to your site are high-quality and relevant

With the implementation of Google’s Link Spam Update, it is imperative that all businesses are aware of how to ensure they are meeting the guidelines. This includes building high-quality and relevant backlinks using reputable services or experts such as link building agencies or link building tools. Through these resources, businesses can also utilize white hat link building strategies for more success in their search rankings. Avoiding the temptation of buying links for SEO purposes is essential to improve rankings, so rather than use link spam and other black hat tactics endorsed by SpamBrain AI, focus on ways of growing your sites authority the right way. Otherwise, you risk being penalized by google’s algorithm update which could have long lasting effects on your business’s performance.

You can also use Google's disavow tool to remove any low-quality or artificial links pointing to your site

If you've been concerned about Google's recent link spam update, there are actions that can be taken to help ensure a healthier website. Google's disavow tool makes it possible to filter out any unnatural or low-quality links that might be pointing to your site. This tool can make it easier to clean up the link profile and remove links that were created against Google's Webmaster Guidelines or SpamBrain AI algorithm updates—both of which can mean penalties and even deindexing if they are not addressed. For anyone that wants to boost their search rankings through link building, but doesn't want to take the risk of buying  links for SEO, this tool is a great alternative. With more qualified links and white hat link building techniques , optimization experts can shape a better campaign designed to increase search ranking without any undesirable outcomes. And for those taking the safer route, there are numerous link building services and experts, agencies and tools that can help create high-authority backlinks with best link building strategies from SEO experts. In short, google's disavow Tool is a great way to audit your existing link profile in this new era of AI algorithms without taking unnecessary risks by building powerful links for SEO purposes with potential for penalty against google rules.


Google's December 2022 Spam Link update is an important milestone for webmasters and SEOs alike. It is important to understand what the update is and how it works, as well as to take steps to avoid link spam. It is also important to focus on building quality links and monitoring your link profile regularly.

By understanding the update and taking steps to avoid link spam, you can ensure that your website maintains or improves its search engine rank. We hope that this blog post has provided you with the information and tips you need to stay ahead of Google's December 2022 update and ensure your website remains a success.

If your site has been engaging in link spamming, you could see a significant drop in your search engine rankings. To avoid being penalized by this update, make sure all the links pointing to your site are high-quality and relevant. You can also use Google's disavow tool to remove any low-quality or artificial links pointing to your site. If you want help ensuring that your site is compliant with Google's latest guidelines, sign up for a free consultation with our team of SEO experts.

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