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5 Great Link-Building Tools You Need To Know About To Succeed In 2023

March 31, 2023

5 Great Link-Building Tools You Need To Know About To Succeed In 2023

In today’s digital world, link building is essential to achieving success online, as well as growing online presence and visibility. Whether you are an SEO professional, a digital marketer or a content creator, link building should be an essential part of your digital marketing strategy. With the help of link building tools, you can easily monitor the health of your website, track competitor backlinks, and create quality links that drive traffic to your website. Link building is also one of the most important strategies to increase your website's presence and ensure your website ranks higher on search engine results pages (SERPs). 

In this article, we will discuss five of the best link building tools that will help you succeed in 2023. These tools are designed to help you build high-quality backlinks to boost your website’s visibility and rankings in search engines. We will explore the features and benefits of each tool and how you can use them to get the best results for your website. With these tools, you can easily build high-quality backlinks that will boost your website’s visibility, increase traffic, and improve your SERP rankings. 

Each tool is also designed to save you time and energy, while giving you the edge you need to succeed in the competitive digital landscape. So, let’s take a look at these five great link building tools that can help you succeed in 2023.

What is Link Building?

Link building is the process of building a link on an external website that leads back to your website. This is also known as a “backlink”, and can either be included in a guest post or article that you provide for a website or placed in existing content on the website itself. 

A link building strategy helps you achieve higher visibility in SERPs by increasing the number of backlinks to your website and can increase your site’s authority in turn. As an essential part of any SEO strategy, link building it is also critical for a content marketing strategy as well. According to Hubspot, you need to earn around 63% of your links to rank on page 1 of Google. So, it is not just a part of SEO, but with numerous link building strategies, you can easily increase your ranking on Google pages. 

Benefits of Link Building

Link building has a number of benefits that make it vital to implement in any content or marketing strategy. One of the benefits is that high-quality links from authoritative sources can improve your site's SEO and increase organic traffic to your site. A brand with high authority can charge more for products and services as customers trust your brand and are more inclined to buy from you.

Link building can also help build your brand authority by earning editorial links from authoritative websites. These links are a vote of confidence from other websites, indicating that your content is trustworthy, accurate, and useful. Link building also helps you improve your SEO by increasing the number of backlinks to your site. This increases your site's authority, draws more traffic to your site, and improves your ranking on Google.

However, you need to ensure that the links leading back to your site are from authoritative sites. Google hands out link penalties to websites with bad backlinks so having backlinks from low-quality sites can actually harm your website quality and ranking. You need to be careful not to do this, and remove or disavow any links that are harmful to your website’s profile. 

How to Use Link Building Tools

There are three main steps that you need to take when using link building tools to earn more links to your site. 

  1. Find link building opportunities - The first step of the process is to find link building opportunities. You can do this by using various link building tools to discover websites that link to your competitors and are relevant to your industry. You can also do this using cold outreach or simply searching for websites in a similar niche to yours. 
  2. Nurture relationships - After finding link building opportunities, you need to nurture relationships with people on these websites. This allows you to build long term partnerships with publishers that you can use for multiple link building collaborations and deals in the future. You can establish these relationships by simply reaching out to these people and letting them know that you appreciate their work. 
  3. Ask for a link - Finally, you want to ask for a link. You want to do this in a respectful way that is not spammy, but you also want to be direct about what you want. There are a number of outreach templates that you can use to guide you in the right direction. 

Review of 5 Link Building Tools

Certain link building tools can assist you in determining what sites to build links on, and they can actually help you detect any toxic links and will allow you to disavow the ones that need to be removed. These five link building tools will help you build high-quality links, track performance, and stay one step ahead of your competition. 

  1. Ahrefs 

Ahrefs is one of the most popular link building tools and it also happens to be one of the most advanced. It provides you with key metrics and data points on your own website, such as domain rating, organic traffic, linked domains and top-ranking pages. The tool also allows you to research your competitors by tracking their backlinks, keywords, and content optimization strategies. You can use Ahrefs to analyze your own website, track what keywords you rank for, and what keywords you could be ranking for with some extra effort. It has somewhat of a higher monthly cost, but is worth the additional spend. 


Lite Package - $99/month

Enterprise Package - $999/month 

  1. SEMrush 

SEMrush is the perfect all in one link building tool for digital marketers who are looking to analyze their competitors’ marketing strategies and determine which strategies they should be pursuing. It performs many other functionalities, including site audits, link building analysis and social media marketing. The tool also allows you to track your competitors’ organic keywords, discover which keywords you rank for, and which keywords you could be ranking for with additional effort. 


Pro - $119.95/month

Business - $449.95/month

  1. Moz 

Moz is one of the most well-known and trusted link building tools on the market. The tool provides data that is useful for link building and content marketing strategies. You can use Moz to discover which keywords you rank for, which keywords you could be ranking for with some extra effort, and where you could find potential link building opportunities. 


Standard - $99/month

Premium - $599/month

  1. Majestic 

Majestic is a link building tool that uses a different approach than most of the other link building tools on the market. It allows you to view your website’s backlinks, referring domains, broken links and top pages. Unlike many of its competitors, Majestic focuses on analyzing the health of your backlinks rather than earning new ones. 


Lite - $39.99/month

API - $319.99/month

  1. Linkody  

Linkody is a link building tool that has been designed with creative professionals in mind. Unlike many of the other link building tools on the market, Linkody is extremely easy to use and one of the more affordable options to go for (perhaps if you’re just starting out with link building). The tool allows you to discover potential link building opportunities and earn high-quality links by connecting with other creatives that you know. It also analyzes backlink profiles in order to disavow any toxic links that are pointing to your site. 


Webmaster - $14.90/month

Agency XL - $153.90/month


A good link building strategy is an essential part of any online marketing strategy. When done correctly, it can help you generate more traffic, earn more credibility as an industry expert, and increase your website’s authority. Keeping an eye on any toxic links in your backlink profile can assist in your success, and it is important to know when and how to check those. With the help of these great link building tools, you can easily earn high-quality links from authoritative websites that will help you achieve your online marketing goals. 

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